Mission & Team

OUR MISSION:  Prevent 1 Million Falls

We use digital technology to deliver low-touch, evidence-based, sustained balance interventions to communities.

We believe that dual-tasking is critical to optimal improvement.

We combine technology and science to prevent falls, prolong quality of life, and save money.

We believe balance is a vital sign.

OUR CORE VALUES

Time
1. Time effective
Everything you need and nothing more

Evidence
2. Evidence based
The latest in exercise science with the promise of dual-tasking

Engaging
3. Engaging
We catalyze improvement through education and novelty

Partner
4. Partner in Care

We ally with trusted providers to meet community needs

Compassionate
5. Compassionate

All seniors deserve respect and full lives

Community
6. Community

We believe we can make an impact on all members of a community

 

THE NYMBL TEAM

Management Team

Jim Cook
Jim Cook
CEO/PRODUCTS

MIT, INSEAD

Knowledgable in mobile technology, start-ups, technology strategy, product marketing
Apple, HP, Verifone, Arthur D. Little, Make-A-Wish

LinkedIn


Dr. Ed Likovich
COO

HARVARD UNIVERSITY

PhD in Applied Physics
Knowledgable in scaling high growth companies, startup strategy, funding, wellness app marketing. Goodlux Technology, Meritage Funds

LinkedIn


Tom Virden
BUSINESS DEVELOPMENT

STANFORD UNIVERSITY

Knowledgable in business planning, start-up strategy, brand marketing, online marketing/SEO
Apple, Atari, Netscape, Lastminute.com, Boatbookings

LinkedIn


Caroline Owen Jones
Head of CONTENT

SUSSEX UNIVERSITY; KINGSTON UNIVERSITY

Expert in direct marketing, consumer marketing
Founder and Honorary Director, Institute of Direct Marketing
Professor at SKEMA Business School (France)

 


Nathan Estrada
DIRECTOR SALES AND MARKET DEVELOPMENT

DPT at University of Colorado Health Science Center Physical therapy Clinical Specialist, experienced in Senior Living Therapy and programs, Health Care Marketing, Community and health education.


Karl Archuleta
VP ENGINEERING

25 years managing tech teams in IT and Healthcare space

 

 



Medical & Scientific Founder


Dr. Jean-Pierre Farcy
HEAD OF SCIENCE
MARSEILLE UNIVERSITY, COLUMBIA

40 years experience as a spine surgeon and world renowned expert in balance
NYU Hospital for Joint Diseases
Balance Research Foundation
Columbia Medical Center

 

 

Tech and Bio Mechanics Team


Fulvio Massini
Mobile app development

Mobile app development
OpenUp, Italy


Ekin Caglar
Solution Architect
Co-founder + CTO, Woto

Dr. Costas Gavriel
Movement algorithms
Imperial College, UK

Dr. Andreas Thomik
Movement algorithms
Imperial College, UK

 

Advisors


Doug Lentz
Fitness & wellness expert
Summit Health

Ferhan Cook
Angel & Impact investing
Apple, EBAN, BIC Angels

Hans Lee
Wearable tech expert
MIT, FitBit, Sticky.ad

Dr. Kate Worster
Biomechanical & musculoskeletal expert
University of Colorado Denver